Hey gym owners! Today, we’re going to dive into a topic that’s often overlooked but can have a significant impact on how your brand is perceived by both current and prospective members: the psychology of colour in branding.

The power of colour

Colours are more than just visual elements; they carry emotional weight and can evoke specific feelings and reactions. In fact, studies have shown that people make subconscious judgements about an environment or product within the first 90 seconds of initial viewing, and between 62% and 90% of that assessment is based on colour alone.

What your brand colours are saying

Each colour has a unique psychological value. Here’s a quick rundown of what different colours typically represent:

Blue: This colour is often associated with trust, reliability, and stability. It’s a calming colour that can make your gym seem like a reliable and safe place to work out.

Red: Red is a powerful colour that can evoke feelings of excitement, passion, and energy. It’s great for high-energy environments like gyms and fitness centres.

Green: Green is synonymous with health, tranquillity, and nature. It’s a great colour for gyms that focus on wellness and holistic health.

Yellow: This colour is energetic and attention-grabbing. It’s associated with happiness and positivity, making it a good choice for gyms that want to project a fun and upbeat image.

Orange: Orange combines the energy of red and the happiness of yellow. It’s associated with enthusiasm, determination, and success.

Black: Black is a colour of power, elegance, and sophistication. It can give your gym a modern and premium feel.

Choosing the right colours for your gym

When choosing colours for your gym’s brand, consider the emotions you want to evoke and the message you want to convey to your members. Do you want your gym to be seen as a high-energy, exciting place? Red might be a good choice. Do you want to project a sense of calm and wellness? Consider green.

Remember, your brand colours will be used across various elements, from your logo and website to the paint on your gym’s walls. Consistency is key in building a strong brand identity.

fitbox: a partner in your gym’s success

At fitbox, we understand the importance of branding in the success of your gym. That’s why we’ve designed our gym management software to be flexible and customisable, allowing you to incorporate your brand colours and create a consistent experience for your members. Ensure you upload your logo and header image to the fitbox dashboard which will populate your member’s apps with your unique branding.

Our success is tied to yours, and we’re here to support you in every aspect of your business, from efficient operations to member acquisition and retention. So, let’s make your gym thrive together!

Remember, colours are a powerful branding tool. So, choose wisely, test your choices with your target audience, and create a colour palette that truly represents your gym’s identity and values.

With fitbox credits, you can upgrade your website or equipment to suit your community vibe. Software fees that go back into building your business.

If you’re a gym admin and you’re not sure how to use your credits? Book a support call through your dashboard, or view the knowledgebase here. Alternatively, reach out and chat to our demo team.

Happy branding and business building!

Your local fitbox team