fitbox – About · A startup with history

The background

From elite sport to the gym floor.

fitbox technology was originally created to track the workout performance of elite athletes.

The potential was obvious. We took the tech and started the process of building a gym member management company that actually helps gyms – not one that just bills them.

The fitbox lineage

PHASE 01 · ORIGIN

Elite performance tech

Built to track the workout performance of elite athletes.

PHASE 02 · AGAIN FASTER

Adapted for gyms

The potential was clear – the tech was turned toward gym member management.

2023 · REBIRTH

fitbox spins out

A standalone tech company, on a mission to eliminate software charges.

TODAY

250+ gyms, $0 software

Across Australia & New Zealand – and the journey has just begun.

The rebirth

Reborn in 2023, on a mission.

At the start of 2023, fitbox was effectively reborn – now its own standalone tech company. Three founders and co-owners came together to make a difference to the fitness industry and eliminate software charges.

We operate from Brisbane and Cebu, focused on Australia and New Zealand. We're passionate about fitness – and about helping gyms thrive. The journey has just begun.

What drives us

"We want to create strong bonds with our clients, and have a lot of fun along the way – while helping gyms thrive."

BRISBANE · CEBU – FOR AU & NZ

Meet our founders

Three leaders, one vision.

"Our vision is to be the pivotal platform – central to the growth and success of fitness businesses through an integrated ecosystem of suppliers and services unmatched in the gym management software market."

Gene

Special Projects

Cameron

CEO

Tim

CTO

What we stand for

Six values we run on.

Integrity

We do what we say, and we earn each month rather than trap you for it.

Leadership

We set the standard for what gym software should actually do for owners.

Growth

Yours first. Every decision is measured against whether it helps gyms thrive.

Energetic

We bring the same intensity to the platform that you bring to the floor.

Collaboration

Strong bonds with our clients – we build alongside the gyms we serve.

Fun

We have a lot of it along the way. The journey should be enjoyable too.

Sales, migrations, marketing, support & a crew of passionate coders.

From gym owners and head judges to soccer prodigies and Microsoft engineers – the people behind fitbox, working from Brisbane and Cebu for gyms across Australia and New Zealand.

The future of fitbox

More than gym management software.

With an eye on the horizon, fitbox is leaning into machine learning and AI – building toward churn projections, injury avoidance and member-retention predictions at a level unmatched in the industry, from millions of data points.

Inputs

Member wellness & health tracking
Wearable integrations
In-gym performance
Qualitative survey data
A network of customer gyms

Machine learning
& AI

Predictions

Churn projections
Injury avoidance
Member-retention predictions

Combining member wellness and health tracking – including wearable integrations – with in-gym performance, qualitative survey data and a network of customer gyms, fitbox will be the critical partner to the success and growth of your gym.

Let's talk

Interested in how fitbox
helps your gym thrive?

A 30 minute demo, tailored to how you run your gym, and a one-week setup – live in days, not months.

Book a demo → Explore features

Book the demo

30 minute demo, tailored to how you run your gym

Today

Account manager onboarding

Imports, billing, app branding handled

Week 1

Go live

Front desk, floor & community on fitbox

Week 2

Built by people who've run gyms Brisbane & Cebu · for AU & NZ 250+ gyms and growing