Facebook Ads Manager’s built-in ads reporting still doesn’t enable the creation of client-ready or boardroom-ready reports. Use Ads Analytics to create in-depth reports across the paid performance of your ad campaigns on Facebook, Instagram, Messenger and the Audience Network. Ads Analytics supports 14 of Facebook’s most common ad objectives including Reach, Brand Awareness, Post Engagement, Video Views, Page Likes, Traffic, App Installs, Event Responses, Lead Generation, Offer Claims, Messages, Store Visits, Product Catalog Sales and Conversions. See performance by each ad objective and view primary metrics (Result, Cost Per Result, Result Rate) and all secondary metrics split by Campaigns, Ad Sets and Ads.

Report on the performance of your influencer marketing campaigns with Influencer Analytics. Track and normalize all performance metrics for Instagram, Facebook, Twitter and YouTube influencers you work with. Access their full funnel metrics including Impressions, Instagram Stories and Link Clicks. Combine performance reporting across all influencers whether you work directly with each one or use third party marketplaces or agencies – Influencer Analytics automates social reporting on all influencer activity. See which influencers perform the best across various funnel metrics and create post-campaign reports or monthly reports in a flash.