Video length directly effects the success and uptake from viewers. So how long should your videos be?There are two stats when discussing website and social media engagement. These are that that video is a more effective marketing tool than photo or any other medium and that the average viewer doesn’t watch more than 15 seconds…

A large following will build a stronger business.A large following will build a stronger business When working with Businesses all over Australia developing strategy and content I am often being asked what content should they be creating, and what do they need to get started. Like most things there are simple and complex answers to…

Billboards? Radio? TV? Social Media? AdWords? Print?… Where to start and what is actually worth spending money on?Marketing with video presents new opportunities to showcase your business across platforms and do a larger audience. So many different options make marketing confusing and potentially costly, which for many businesses can be an expense they can’t afford.…

Providing value is the most consistent lead generator.Advertising the traditional way is dead. Any content creators that present you with an old fashioned sales script pitch are doing you a disservice. Being exposed to more than 3000 advertising messages a day has dulled our sensors, it is increasingly difficult to make an impact this way.…

Fitbox is excited to partner with The Department of Tourism, Innovation and Sport (DTIS)Fitbox is excited to partner with The Department of Tourism, Innovation and Sport (DTIS) to launch the fitbox Business Academy – a free program designed to strengthen the capability of Active businesses by leveraging Knowledge, Innovation and Technology to address the current…

New FILEX and Fitbox Partnership – Aims to Benefit the IndustrySydney, Australia – (30 July 2021) – Australia’s leading provider of fitness educations events and expos, FILEX, announces today that it has formed an exciting new partnership with Fitbox Gym Management Software, and their Fitbox Business Academy, a move designed to create further cohesion across…

Gym Programming – Why & When To Consider Outsourcing Your Program Programming is a complicated process, and more complicated when you’re working with a group. You’re trying to get to a bell curve distribution of all the things, for this group of people… and meeting all individual needs. – Max El Hag, Training Think Tank…

Gene Suna Shares Top Tips To Thrive In The Fitness Industry Gene Suna of Again Faster and fitbox, shares his Top Tip To Thrive In The Fitness Industry The fitness industry has gone through massive change over the past 24 months. Lockdowns, gym closures and the explosion of online, at-home training programs. The industry is no…