Branded apparel is a valuable tool for any gym or fitness business looking to increase brand recognition and boost revenue. Not only does it serve as a walking advertisement for your business, but it also allows customers to show their support and loyalty to your brand.

In addition to the promotional benefits, branded apparel can also serve as a source of income for your business. Many gyms and fitness studios have successfully launched their own lines of clothing, ranging from simple t-shirts to entire collections of activewear. These items can be sold both in-store and online, giving customers the opportunity to purchase high-quality gear that aligns with their workout routine and personal style.

Creating branded apparel is also a great way to foster a sense of community among your customers. When people wear clothing with your gym’s logo, it serves as a conversation starter and can help to create a sense of belonging among those who share a love for your business.

Overall, branded apparel is a win-win for both your business and your customers. It allows you to increase your brand’s visibility and generate additional income, while also giving customers the opportunity to show their support and pride in their favourite gym.

However, in making gym apparel worth it, there are several challenges to overcome before this is a fruitful exercise.

Firstly, most screen printers will require an minimum order quantity (MOQ) to even take the order. And usually this quantity needs to increase in order for you to make a decent profit margin.

Secondly, depending on the size of your order, you need to find $1000+ to drop on your order, in the hope of making a profit.

And thirdly, ordering the correct sizes can often be a bit of a lottery. You only need a few odd sizes sitting on your rack to make a real dent in your profit from the initiative, and that’s before you start giving them away.

You can always coordinate a pre-order with your members, but lets be honest, that’s like herding cats and often more trouble than it’s worth.

fitbox has come up with a solution to this problem, that guarantees you make 20%, with no cost up front and no ongoing cost with fitbox online store. Making gym apparel worth it!