Starting a new gym can be a challenging and exciting endeavor, but it’s important to be well-prepared and organized to ensure success. Here is a checklist of things to consider when starting a new gym:

1. Determine your target market: Who will be your primary customers? What age range and fitness levels are you targeting
2. Choose a location: Look for a location that is easily accessible and visible to your target market. Consider factors such as parking, public transportation, and foot traffic.
3. Develop a business plan: A business plan will help you outline your goals, target market, marketing strategy, and financial projections. It will also help you secure funding if needed.
4. Secure financing: Depending on the size and scope of your gym, you may need to secure financing through loans, investors, or other sources.
5. Purchase equipment: Research and purchase the necessary equipment for your gym, including cardio machines, weights, and other fitness equipment. Our partners at Again Faster offer their expertise in the AF Fit-out Guide 2023. Check it out when planning your space and save time, money and stress!
6. Hire staff: Determine the staff you will need to run your gym, including trainers, instructors, and front desk staff.
7. Create a marketing plan: Develop a plan for promoting your gym to potential customers, including advertising, social media marketing, and partnerships with local businesses.
8. Set up a membership system: Determine your membership pricing and options, and create a system for tracking and managing memberships. Keep in mind the demographic in your area and we suggest doing some market research to see what would suit the neighbourhood.
9. Establish policies and procedures: Create rules and guidelines for your gym, including health and safety protocols, customer service policies, and policies for cancellations and refunds. You get to set the tone.
10. Plan for ongoing maintenance: Develop a plan for maintaining and cleaning your equipment and facilities, as well as for replacing equipment as needed.

By following this checklist, you can ensure that your gym is well-prepared to serve your customers and achieve success. fitbox is a proud partner to hundreds of fitness businesses and would love to support you on your journey when you are ready to take this step.

We hope this article has shone some light into what can be daunting task. Remember, enjoy the journey just as you would when working towards specific fitness goals. Reach out if we can help!

Your local fitbox team