Top Strategies to Amp Up FITAID Sales which benefit both your members and your bottom line

Running a gym is all about creating an inviting atmosphere that keeps your members motivated and excited about their fitness journey.

One great way to achieve this is by offering products that enhance their workout experience. “FITAID is not just a drink; it’s a fitness companion that replenishes and refreshes” and is a favourite of ours at fitbox.

Here are some fantastic strategies to sell FITAID like hotcakes (well, cold cans of FITAID, to be precise!).

1. Welcome to the FITAID Club: Show your prospects and new members some love by gifting them a free can of FITAID after their first workout. They will immediately associate FITAID with a reward and incorporate it in their workout regimen moving forward. $2.99 investment for long-term ROI. Nothing says “welcome” like a rewarding sip. It’s like a high-five in a can!
2. Sip and Sample: If you’re not up for handing out whole cans, offer refreshing 3oz samples after your group classes? Give them a little taste of FITAID magic that’ll leave them craving more. Keep in mind: sampling is single handedly the largest driver of repeat purchases!
3. Keep ‘Em Chilled: Make restocking your fridge part of your closing shift. Keeping your FITAID fridge stocked each evening ensures you’ll have chilled product ready to go the next morning. Nothing tingles the taste buds more than an ice-cold can of FITAID.
4. Prime Placement: Position your FITAID fridge front and centre, where all eyes can see and all hands can reach. The more visible it is, the more irresistible it becomes. Pick a high traffic area in your space that tilts temptation.
5. Posters and Promos: Deck out your space with FITAID posters and eye-catching point-of-sale items. Repetition is the name of the game when it comes to boosting purchases. There are plenty of options in the gym portal for you to pull from!
6. Coach’s Choice: Give your coaches a sweet deal with a discount on FITAID (say, $3 a can). They’ll not only love the taste but also become your ultimate FITAID advocates. It’s a small way to say thank you!
7. Punch It Up: Have your members prepay for FITAID with convenient punch cards. It’s like a loyalty card for delicious hydration. Good ‘ole fashion punchcards are a fun – make sure to keep the hole-punch nearby and remind members to keep the card in their gym bag.
8. Win-Win: Create a buzz with a “Buy 10, Get 1 Free” punch card promotion. It’s like hitting the jackpot with every sip. The tangible card will allow members to see how close they are to earning their free can – a motivator to get more!
9. Easy Peasy Checkout: If you’re tech-savvy, make sure FITAID is pre-programmed into your system for smooth checkout at the end of the month. Simplicity and ease of use means more sales for you and less hassle for members.
10. Luck of the Draw: Collect used punch cards and add some excitement by drawing a punch card winner from a hat each month. The winner earns a free merchandise item AND people are encouraged to drink (and buy) more FITAID for better odds at winning.
11. Nutrition Integration: Seamlessly incorporate FITAID into your nutrition counselling sessions. You’re already offering advice on what members’ should and should not be putting in their bodies; remind them to be conscious of what’s in their beverages. Propose it as a swap for high-sugar, artificially caffeinated alternatives. They’ll get more nutritional benefits by drinking a can of FITAID than a can of soda pop.
12. Simple Sales Sheet: Use a FITAID-branded sign-out sheet for easy point-of-sale transactions. No fancy software? No problem! We provide them upon request!
13. Flavourful Variety: Stock FITAID, FITAID RX, and FITAID Energy. Members love options, and you’ve got ’em covered.
14. Social Sizzle: Harness the power of social media. Post pictures of coaches enjoying FITAID – it’s an easy and effective way to spread the FITAID love. You can provide educational content and blast promotions you’re running to generate buzz!
15. Give and Win: Host FITAID-themed giveaways on social media and in your gym. Make sure your members tag your gym and FITAID for extra exposure.

With these creative strategies and sales tactics, your gym is well on its way to becoming a FITAID hotspot. Remember, selling isn’t just about products; it’s about enhancing your members’ experience and giving them something to look forward to post-workout. So, pop the top, enjoy a sip, and let FITAID infuse your gym with refreshing vibes that keep your members coming back for more! And if you’re in doubt about which blend to choose, let our sports nutrition experts guide you! They are more than happy to help.

Remember you can shop FITAID in the fitbox Marketplace using your fitbox credits. A wise investment back into your gym!

Remember: different strategies work for different gyms! If you’ve found a successful sales method we forgot to mention shoot us a DM – we’d love to hear.

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Resource: https://lifeaidbevco.com.au/blog/category/blog