In the ever-evolving world of fitness, gym management is a crucial aspect that can make or break the success of a facility.

With the rise of CrossFit and functional fitness, and its unique programming style, many gym owners are faced with the question: should I outsource our programming? Let’s delve into the pros and cons of this decision.

Why consider outsourcing?

Outsourcing CrossFit programming can offer a fresh perspective and bring in expertise that might not be available in-house. Affiliate programs like Unifyd [ now Forte Training] CrossFit’s official programming, Mayhem Athlete, and Starr Strength and Performance provide well-structured routines that cater to a diverse clientele. These programs are backed by years of experience and are tailored to ensure safety and effectiveness.

The benefits

  1. Expertise: Outsourcing ensures that your gym benefits from the knowledge and experience of seasoned professionals.
  2. Time-saving: Creating a balanced and effective program can be time-consuming. Outsourcing can free up time for other managerial tasks.
  3. Diversity: Different affiliate programs bring varied workouts, preventing monotony and keeping members engaged.
  4. Adherence to standards: Established programs are often in line with global fitness standards, ensuring safety and effectiveness.

The drawbacks

  1. Cost: Outsourcing can be an additional expense. However, the return on investment in terms of member satisfaction and retention can justify the cost. To combat this, if you’re on the fitbox platform, you can pay for your programming using fitbox credits! Fitbox credits ensure your software costs get re-invested into you business. If you’re a CrossFit affiliate, click here for exclusive offers.
  2. Lack of personal touch: While affiliate programs are effective, they might lack the personal touch that caters to the specific needs of your gym members.

Outsourcing programming, especially in the realm of CrossFit, can be a game-changer for many gyms. It brings in expertise, saves time, and can provide diverse workouts that keep members engaged. However, it’s essential to weigh the pros and cons and consider the unique needs of your gym members.

If you would like to learn how fitbox can save you time and money in your programming and day-to-day business operations, book a demo with the team today. We want to see all fitness businesses thrive!